Researchers on the Lab’s MyGreenCar team share personal insights about their app’s journey to tech commercialization in the final episode of the short film series. As their six weeks in DOE’s Lab-Corps program comes to a close, they return to Detroit for a final report and ponder a possible new funding partner.
Entrepreneurs frequently talk about pivoting – moving to a new customer segment or a different application of their technology. The Lab’s MyGreenCar team is no exception. In Episode 5, the researchers weigh the benefits of pivoting as their time in DOE’s Lab-Corps program to move energy-related inventions to the marketplace nears its end.
As the Lab’s MyGreenCar team crosses the halfway point, the researchers must decide if more customer interviews will yield new information, or if it is time to zero in on the most lucrative markets. Watch episode four of the short film series and learn more about DOE’s Lab-Corps program to move energy-related inventions to the marketplace here.
Those who missed the event last week can go here to watch an archived video of Michael Hiltzik as he discusses his new book on “Big Science: Ernest Lawrence and the Invention that Launched the Military-Industrial Complex.”
In this week’s episode, the Lab’s MyGreenCar team visits favorite Berkeley hangouts to meet potential customers for their app. Later they face key bottom line questions: what is their target market and who will pay for fuel economy information? This is the third in a six-episode film series capturing the Lab’s participation in DOE’s Lab-Corps pilot program.
By revealing the complex science behind plant growth, researchers hope to replace food deserts — low-income urban areas that lack access to affordable, fresh food — with options to purchase local, sustainably produced vegetables at or below conventional market prices, grown using drastically less water and fertilizer than conventional agriculture. More>
The chronicles of Berkeley Lab’s MyGreenCar team continue. Episode two opens in Detroit where the team attends a business boot camp for scientists and starts round one of customer interviews, key elements of DOE’s Lab-Corps Program. They also begin to fine-tune their target market and discover the last place to ask questions about fuel economy. More>
In this animated video the 2011 Physics Nobelist tells the story of the evolution of life on earth during one photon’s journey across the universe. The video is part of the “Nature Video Lindau Collection 2015,″ recorded at the 65th Lindau Nobel Laureate Meeting. Watch>
One key difference between a technology that stays in the lab and one that reaches the marketplace is customer interest. In Episode 1 of “Who Will Buy My App?” the Lab’s MyGreenCar team gets ready to step outside the lab and test their fuel economy app’s value to consumers in a scientific way. This first of six films captures the ups and downs of the customer discovery process through DOE’s Lab-Corps Program.
Chemist Peidong Yang, who won a “genius” fellowship from the MacArthur Foundation last week, describes the artificial photosynthesis research that earned him this honor. The work could lead to carbon-neutral, sustainable fuels. He started working on it in 2002 as a continuation of semiconductor nanowire research. More>