ALS Staffers Create Winning Safety Slogan for the Lab

May 15, 2012

Berkeley Lab has a winning new phrase to capture its dedication to safety: “Safety is Elemental.” This phrase — chosen by Director Paul Alivisatos and Deputy Lab Director Horst Simon (center) from among 154 entries — captures the spirit of the strong safety culture at the Laboratory. Simon sent a Level-One e-mail in February asking staff to come up with memorable phrases. Liz Moxon (left) and Lori Tamura of the Advanced Light Source put their creative heads together and came up with the winner. “We thought the word ‘elemental’ resonated with current and historic research at the Lab,” they said. “I am very pleased with Lab’s engagement as demonstrated by the large number of creative and excellent submissions,” said Simon.

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